search engine optimization sarasota
Search Engine Optimization in Sarasota,
What is SEO? What are populars types of SEO?
Lets start off by explaining that thing that most business owners are afraid to even try to understand, SEO in a nutshell is like a library and your website is a book in THAT library. Search Engines love good organized content, easy to read, appealing to the readers, INFORMATIVE, original and problem solving.
So to get search engines to like you, you need to build something they can read. what? Yes! Lets do an exercise:
We are going to use our website as an example. Get someone to read the following to you (keep your eyes closed)
1. You have arrived at Thinkernet.com, Thinkernet is a website for a business that specializes in Search Engine Optimization, Web Design, Business Branding and Marketing.
2. Thinkernet has a Home page that explains the bread and butter of the business in small detail.
3. Thinkernet has a Contact Us page for future and current clients to communicate directly without having to dig around.
4. Thinkernet has a Clients page, they can log in, view and edit their website, look how many hits they get and see how they are ranking on search engines in Sarasota, FL.
Did you understood what Thinkernet website was about without looking at it? I hope so...
Now get someone to read the following again (don't cheat) this time we are going to pick a bakery website.
1. You have arrived at Bakery.com, Bakery is a flour, coffee, wedding cake for toddlers first bday yay!
2. Bakery has a homepage, it has a image and another image with a follow me on insta baby! link
3. Bakery has a hit me up page, if you want to hit them up click there.
4. Bakery has a menu page: Fo drizzle $5.99 - Pull $2.99 - Cake $59.99
Did any of that makes any sense to you? No it doesn't, but it makes perfect sense to the bakery owner. They know they sell flour, coffee, wedding cakes and smash cakes for toddlers. They know what pictures are there because it's their photos, they know hit me up means contact us because they use that lingo, they know the Fo Drizzle is one of their best selling chocolate desserts, that a pull is a espresso shot and that cakes start at $59.99.
BUT YOU DON'T, AND SEARCH ENGINES DON'T! Why? Because you are not using clear and basic communication tools. There is no organization on the bakery website whatsoever so search engines do not know how to show it to someone searching for your business.
At Thinkernet, we explain it to you like a 5th grader, and we build our websites so that a 5th grader could go in that library and find exactly what he/she is looking for. Don't take offense to the 5th grader explanation. Search Engines love websites written for all audiences, so that a 5th grader can understand it and search for it.
What is SEO? What are populars types of SEO?
Lets start off by explaining that thing that most business owners are afraid to even try to understand, SEO in a nutshell is like a library and your website is a book in THAT library. Search Engines love good organized content, easy to read, appealing to the readers, INFORMATIVE, original and problem solving.
So to get search engines to like you, you need to build something they can read. what? Yes! Lets do an exercise:
We are going to use our website as an example. Get someone to read the following to you (keep your eyes closed)
1. You have arrived at Thinkernet.com, Thinkernet is a website for a business that specializes in Search Engine Optimization, Web Design, Business Branding and Marketing.
2. Thinkernet has a Home page that explains the bread and butter of the business in small detail.
3. Thinkernet has a Contact Us page for future and current clients to communicate directly without having to dig around.
4. Thinkernet has a Clients page, they can log in, view and edit their website, look how many hits they get and see how they are ranking on search engines in Sarasota, FL.
Did you understood what Thinkernet website was about without looking at it? I hope so...
Now get someone to read the following again (don't cheat) this time we are going to pick a bakery website.
1. You have arrived at Bakery.com, Bakery is a flour, coffee, wedding cake for toddlers first bday yay!
2. Bakery has a homepage, it has a image and another image with a follow me on insta baby! link
3. Bakery has a hit me up page, if you want to hit them up click there.
4. Bakery has a menu page: Fo drizzle $5.99 - Pull $2.99 - Cake $59.99
Did any of that makes any sense to you? No it doesn't, but it makes perfect sense to the bakery owner. They know they sell flour, coffee, wedding cakes and smash cakes for toddlers. They know what pictures are there because it's their photos, they know hit me up means contact us because they use that lingo, they know the Fo Drizzle is one of their best selling chocolate desserts, that a pull is a espresso shot and that cakes start at $59.99.
BUT YOU DON'T, AND SEARCH ENGINES DON'T! Why? Because you are not using clear and basic communication tools. There is no organization on the bakery website whatsoever so search engines do not know how to show it to someone searching for your business.
At Thinkernet, we explain it to you like a 5th grader, and we build our websites so that a 5th grader could go in that library and find exactly what he/she is looking for. Don't take offense to the 5th grader explanation. Search Engines love websites written for all audiences, so that a 5th grader can understand it and search for it.